My work focuses at the intersection of product strategy, digital innovation, design optimization. Rooted in rigorous research, I build lovable product that prioritize user needs while driving business success.
I’m experienced in creating digital strategies that balance the needs of both users and stakeholders. I achieve this through research to help facilitate alignment across the products I am working on.
I know how to take a concept and, working within an agile team, innovate to build a brand-new product. From product definition to ideation, all the way to validation/shipping, I can design something from the ground up.
Through A/B testing, heatmaps, usability testing, and other product metrics, I am skilled in working within a product team to build design experiments that promote a frictionless user experience informed by data analysis.
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