I’m Andrew, thanks for dropping by!

I’m Senior Product Designer based in San Francisco, experienced in leading design work streams on cross functional product teams. My work centers around creating human-centered experiences that drive business impact.

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Design Background

"The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable." - Don Norman

Throughout my career, my focus and goal has always been on creating work that promotes human connectivity and interaction. From a young age, my curiosity walked the line between art and science. I attended the Greater Hartford Academy of the Arts, which formalized my interest in human connection to spaces through painting and photography. This foundation led me to earn degrees in Architecture from Wentworth Institute of Technology (B.S. Arch '15) and the University of Oregon (M.Arch '18). After practicing Architecture for 4 years, I transitioned my focus into user-experience design during my masters and have been creating multi-media experiences, digital products, web apps, and native apps ever since.

The core values that drive my work

Iterative Design

I'm passionate about refining ideas through constant iteration, working closely with teams to create digital products that evolve and improve with each step.

User Advocacy

Putting users first is at the heart of my approach. I strive to understand their needs deeply, ensuring that every product decision enhances their experience.

Data-Informed

I believe in the power of data to guide design choices by leveraging data insights make informed decisions that lead to impactful and successful products.

Co-Creation

Collaboration fuels my creativity. By involving stakeholders, users, and cross-functional teams, I facilitate workshops to build a common understanding of what we're building.

Open Dialogue

Open and clear communication is key to successful teamwork. I foster an environment where ideas flow freely, ensuring alignment and engagement throughout.

Quick Shipping

I'm driven by a relentless desire to deliver. I value action, efficiency, and timely execution, turning concepts into real-life digital products that make an impact.

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Design Philosophy

"I think that when we use the word 'simple,' what we mean is something that is very clear." - Alvaro Siza

In my experience as an architect, I learned the importance of simplicity in design, focusing on the user's needs and creating spaces that are functional and intuitive. This philosophy of simplicity has influenced my work to digital product design, where I strive to create products that are easy to use and meet the user's needs. By embracing the complexity of simplicity, I strive create designs that are both elegant and effective, providing a seamless experience for the user.